Publishing a book is similar to starting a new business. Thoughtful planning will ensure that you spend your time and effort on those events that will produce the maximum return.
Why are you writing a book? Do you want to be a successful author, or do you want to build a successful business where your book is one of the products you offer? This could be an important distinction of your success.
95% of all manuscripts are rejected by agents and publishing houses. Why? They receive thousands of new manuscripts every month. In the few seconds they have to look at a book proposal and/or manuscript, an agent or publisher is interested only in books with a promise of being a commercial success. How will they know if your book is going to be a success? Marketing.
The better your strategy, the better your chance for success. This is true even if you choose to publish the book yourself.
At PUBLISH, we are first business consultants. We will help you formulate what type of business you want to build. We then develop a marketing plan that will launch your business and your book. Our PUBLISH team knows the elements of a successful book marketing campaign and how to give your book its best chance for success. We work with authors - many of them even before a word is written-to create a thoughtful, customized action plan aimed at their target audience. We help you estimate costs and make smart choices.
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