Strategic Planning
Who will buy your book and why? What emotional desire does it fulfill? Why should someone buy your book instead of someone else's? How are your competitor's books promoted? The "why you?" or positioning drives every aspect of your book-from word-one to the book cover, to quotes you give in interviews.
Other important questions like "when should I schedule the publication of my book?" and "how much will it cost to support it?" must be clearly and fully answered before anyone will invest in your book-a publisher, a reviewer, a reporter and most importantly, your reader.
Bestsellers are not born, they are made through careful planning and commitment.
A strategic plan will save you time and increase your revenues. Many authors don't realize it when they start, but a book is a new business. It demands all the seriousness and consideration given to any new venture.
PUBLISH builds your promotions plan with you based on your purpose/objective for the book, your definition of success and the amount of time and resources you are committed to invest in your book.
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