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The book is finally ready to print - is the world ready to receive it? Many new authors are astonished and disappointed to learn that good content does not translate into good sales.
To turn a good idea into a great seller, you ultimately need to be your book's chief salesperson. Whether through radio & TV interviews, book signings, speeches based on your book or reviews, you need to be actively involved in the success of your book.
PUBLISH has several promotional options to help you drive sales:
- Basic/Standard - PUBLISH media specialists write a press release about your book and distribute it to 100 targeted media outlets. We also distribute 50 review copies, prepare you for interviews and facilitate interviews for you.
- Expanded - PUBLISH extends your targeted media outlets to as many as 500 and adds more review copies. We also provide you with sample letters to the media, agents and bookstores to ensure a professional approach to your efforts.
- Custom - Dramatically increase the likelihood of being interviewed and by hiring one of our media specialists to arrange coverage and public book signings. We make calls to reporters and producers, as well as help arrange speaking engagements at industry forums. We can also attend book shows and other relevant conferences. Next, create e-buzz with a special website and Internet promotional, linkage and advertising campaign designed to bring web surfers to your book.
- Promotional Materials - Let us design a professional image for your book -- from letterhead, envelopes and business cards, to a website and special marketing kits.
PUBLISH suggests two kits to make your book more successful. First, a book signing kit will make your signings and personal appearances more successful with customized posters, postcards, bookmarks, etc., as well as background information on you, the author. Second, a marketing kit focused on the book is distributed with it to bookstores. It includes bookmarks, postcards and business cards to help you spread the news.
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